It is quite often questionable and surprised by many hoteliers when they hear that there are hotels who are willing to hand over their revenue management to a 3rd party to handle as this is such a vital part to the success of your business.

It is still a myth for everyone on how to increase more direct hotel bookings and to get your prospective guests or better existing guests to bypass Online Travel Agents (OTAs). Many branded properties / major hotel chains have been striving hard in a hope to achieve more customers, more loyalty and a more profitable business altogether. But, have they achieved?

When it comes to how best you can run a successful hotel online business, especially if one of your key measures to success is to see a growing portion of the business coming from your own direct channel, many hoteliers, including Chain hotels are still battling hard to try to get to the top of their game, but so far this has been tough and OTAs have had a clear dominance in the market. Read our article about “Direct Hotel Online Bookings vs OTAs” for further explanation and analysis.